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The Links between Various Providers of Tourism in the Western Šumava
Kohoutová, Eva ; Fialová, Dana (advisor) ; Novotná, Markéta (referee)
The aim of this thesis is to analyze the links between various providers of tourism in the locality of Western Šumava. The research is focused on municipalities and selected entities operating in the Šumava National Park, the aim of this work being to evaluate the level of destination management based on cooperation between municipalities or between municipalities and individual actors in tourism. Destination management in the defined area is characterized in more detail by analyzing the activities of individual actors in tourism. This thesis evaluates the influence of provider activity, administrative boundaries, geographical distance and organizational structure on the origins and function of destination management. Levels of cooperation are analyzed by using a questionnaire survey. The result of the work is an evaluation of the importance of various providers based on their degree of inter-cooperation and a proposal for future streamlining the process of destination management for current and emerging destination companies in the western part of the Šumava. Key words: tourism management, network theory, destination, rural tourism, Šumava
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The Tourism Development Strategy of Selected Region – Hradec Králové Region
Havelková, Pavla ; Vaško, Martin (advisor) ; Kondrashov, Alexey (referee)
This thesis examines the topic of the management of tourism destinations. The main aim is to summarize the potential of tourism in Hradec Králové region on the basis of the performed analysis and suggest a strategy for further tourism development. The first part deals with basic definitions and theories of destination management and marketing. The second part is devoted to tourism in Hradec Králové Region. It includes an analysis of the key factors of tourism development, an analysis of the current situation of tourism in the region, a SWOT analysis, and possibilities for further tourism development.
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Marketing projects on enhancing the attractiveness and attendance of Zoo Chleby
Bartošová, Kateřina ; Jarolímková, Liběna (advisor) ; Voříšková, Barbora (referee)
Main goal of the bachelor thesis is to outline marketing projects, which could help Zoo Chleby to be more attractive and visited. The theoretical part characterises tourism, specifics of its marketing and management, tourist attractions and event marketing and management. Moreover it focuses on zoological gardens and activities provided by them. The practical part states basic data about Zoo Chleby, its premises, inhabitants and activities. The core of this part lies in the outline of marketing projects, ways of their organization and a guess of possible impacts on the run in zoo.
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